Will appear in the Whit on February 21, 2008.
As if the console wars weren’t bad enough a separate conflict has been waged for several years in the trenches of electronic stores between the Blu-ray and HD DVD movie formats. What was once a battle of epic proportions between the two has turned into nothing short of a complete slaughter.
Toshiba’s HD DVD format has taken hit after hit since the 2008 began starting with Warner Brothers Pictures going Blu-ray exclusive and its sister company, New Line Cinema, quickly following several weeks later. Universal Studios, according to Variety magazine, is supporting both formats rather than HD DVD exclusively. Paramount is continuing to back HD DVD but the option to go Blu-ray exclusive is available to them due to the Warner Bros. switch. All of this happened in January alone.
The month of February has wrought even more disaster for the HD DVD format with Best Buy and Netflix joining the Blu-ray camp. Like Universal, Best Buy will support both formats but will predominately market and recommend Blu-ray discs and players to its customers. Netflix on the other hand will make the switch to begin phasing out HD DVD by the end of 2008. Unlike the other companies it has joined forces with, Netflix will not have as much of an impact on this whole fiasco since their business is based on buyers who have already made the decision of which format to follow.
Not helping HD DVD’s case is the fact that Sony’s PlayStation 3 comes with a built-in Blu-ray player while Microsoft’s Xbox 360 requires a $129.99 HD DVD player to even play the discs.
On February 15 it was announced on Walmart’s official blog, www.checkoutblog.com, that they will be going Blu-ray exclusive. Susan Chronister, author of the Gaming, General, and Movies section of the blog posted the announcement. “…following the news from Best Buy and Netflix, everyone’s asking ‘what about Wal-Mart?’ Ok, so are you ready…Wal-Mart is going Blu,” she said, “…by June Wal-Mart will only be carrying BluRay movies and hardware machines, and of course standard def movies, DVD players, and up convert players.”
Hot off the heels of the Walmart announcement, The Hollywood Reporter is citing “reliable industry sources” who say that Toshiba is dropping its own format, pretty much ending the whole format conflict. While Jodi Sally, the vice president of marketing for Toshiba America Consumer Products, swears up and down that no official decision has been made, she hints that something is in the works. “Given the market developments in the past month,” she said, “Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players.” If you remember, Toshiba slashed their prices of HD DVD players by as much as 50% on Jan 15.
The final nail in the coffin for HD DVD came on February 19 when Toshiba finally decided to drop its own format, despite Sally’s response to The Hollywood Reporter claiming otherwise.
Well, the HD DVD format has met its end after a long and brutal conflict. Sony has bided their time since the Betamax failure and has finally become top spot with Blue-ray. So what happens now if you’ve already purchased an HD DVD player? You’re pretty much up the creek without a paddle. Although some companies like Best Buy and Netflix will continue to sell HD DVD movies, you’re better off saving your money for a Blu-ray player or PlayStation 3. HD DVD’s demise has arrived.